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Jadavpur Viral Video Link: The Impact of Social Media on Public Perception

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Social media has become an indispensable part of our daily lives. We use it to communicate, access information, and stay connected with others. With the emergence of social media, we have seen an increase in the number of people sharing content online. While it can be a useful tool for spreading information and raising awareness, social media has also been used to manipulate public perception for various reasons, and the Jadavpur viral video is a case in point.

On September 14, 2021, a video of an altercation between a group of students and a professor at Jadavpur University in Kolkata, India, went viral on social media. In the video, the professor was seen arguing with the students, who had allegedly disrupted a class. The professor was then seen shoving one of the students, leading to a physical altercation between them.

The video quickly spread across social media platforms, with many expressing outrage at the professor’s behavior. The incident sparked a massive debate on social media about the role of teachers and students in academia, as well as the use of force and violence in academic settings.

However, as more information emerged, it became apparent that the video was not an accurate representation of the events that occurred. The video was edited to exclude the initial provocation by the students, which was the reason why the professor had become angry in the first place.

The incident at Jadavpur highlights the impact of social media on public perception. It shows how videos can be edited and manipulated to create a narrative that is not reflective of the truth. The video also demonstrates how quickly misinformation can spread on social media, leading to outrage and anger, even if the information is not true or is only a partial representation of the facts.

The incident at Jadavpur is just one example of how social media can be used to manipulate public perception. In recent years, there have been numerous instances of social media being used to spread false information, inflame passions, and create a distorted view of events.

One of the most significant impacts of social media on public perception is the speed at which information can be disseminated. With the click of a button, people can share information with thousands or even millions of others, leading to a rapid spread of information.

However, this rapid spread of information can also lead to problems, as information is often shared without verification or fact-checking. This can lead to the spread of rumors, false information, and outright lies. It is then up to the reader to discern the truth from the lies, making it challenging to create a clear picture of what is happening.

Another impact of social media on public perception is the creation of echo chambers. Social media algorithms are designed to show users content that they are likely to enjoy or agree with, based on their past behavior on the platform. This can lead to people only receiving information that reinforces their existing beliefs and biases, leading to a distorted view of reality.

This is particularly problematic when it comes to political discourse, where people are more likely to share information that supports their political beliefs, even if it is not true. This can lead to the creation of polarized opinions, making it challenging to have a rational and reasoned conversation about the issues.

Additionally, social media has been used to create propaganda and disinformation campaigns. These campaigns can be designed to change public perception about a particular issue or individual by distorting the truth or outright lying. They can be used to create a negative image of a particular group or individual, leading to calls for action based on faulty information.

The impact of these campaigns on public perception can be significant, leading to the creation of a negative perception of a particular individual or group. This, in turn, can lead to social unrest, violence, and a breakdown of democracy.

In conclusion, the Jadavpur viral video is just one example of the impact of social media on public perception. It highlights the speed at which information can be disseminated, the ease with which videos and images can be manipulated and the creation of echo chambers that reinforce existing biases. While social media can be a force for positive change, it can also be a tool for manipulation and propaganda, highlighting the need for critical thinking, fact-checking and media literacy in the digital age.


This article is compiled and compiled from multiple sources by KRUSH.

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